In an inspiring state-level seminar aimed at fostering peace and social unity, the Brahma Kumaris in India showcased their efforts transcending caste and religious divides. Held at the serene Brahma Kumaris Silence Retreat Center near Bibinagar, Hyderabad, the seminar focused on the crucial role of public relations (PR) professionals in shaping harmony and trust within a fragmented society.
Organized jointly by the Global Public Relations Forum and Brahma Kumaris, the event drew many PR representatives from across Andhra Pradesh, Telangana, and twin cities. Under the central theme “Peace, Unity & Trust through Public Relations,” speaker after speaker emphasized the moral and spiritual dimensions of PR and its potential for societal change.
Brahma Kumaris’ Efforts Celebrate Social Unity
Opening the seminar, organizers praised the Brahma Kumaris for their centuries-old tradition of serving humanity without regard to caste or religion. Their efforts in promoting unity and coherence among different social groups were hailed as a powerful model for contemporary India.
Dr. Ajit Pathak Urges Moral Leadership Through PR
Dr. Ajit Pathak, National President of the Public Relations Society of India (PRSI), was the chief guest. Addressing the audience, he said:
“When trust falters—be it between nations, social groups, or family members—discord takes its place. In such situations, spiritual values help restore positivity, peace, and harmony.”
Pathak emphasized that PR professionals who uphold ethics and trustworthiness can truly thrive in their fields. He reinforced PRSI’s vision of a “Vasudhaiva Kutumbakam” (global family) approach and commended the Brahma Kumaris for their unwavering alignment with this global worldview.
BK Sarala Highlights Integrating Spirituality into PR
BK Sarala, Vice-Chairperson of Brahma Kumaris’ media wing, led the session with a powerful message. She stressed that if PR and media professionals incorporate spiritual and ethical values into their work, it will foster unity, harmony, and progress within organizations.
She added:
“When individuals are grounded in peace, the institutions they represent naturally evolve in a peaceful and progressive way.”
Sarala also acknowledged the importance of fostering loving and supportive relationships across all departments—public or private—through the bridge-building power of effective PR.
Y. Babji Emphasizes Mindful PR in the Digital Age
Y. Babji, editor of Public Relations Voice, highlighted how technology—especially artificial intelligence—has reduced face-to-face human interactions. In this climate, he said, PR professionals hold a responsibility to promote peace within individuals and systems.
He advocated for the adoption of Raja Yoga meditation, a key Brahma Kumaris technique, saying:
“It helps practitioners develop resilience to confront challenges in both their professional and personal lives.”
Former Press Council Member L. Lakshman Endorses Brahma Kumaris
Former Press Council of India member Uppala Lakshman offered words of appreciation, especially for the Brahma Kumaris’ peace-building efforts within conflict zones.
He noted that media professionals and PR specialists often operate under high stress, and that training in spiritual disciplines like those offered by the Brahma Kumaris can be immensely helpful in navigating this pressure.
BK Karuna, PR Chairperson, Advocates for PR’s Roles
BK Karuna, chairperson of Brahma Kumaris’ media wing from Mount Abu, spoke online about the mounting complexities and tensions in modern society. She highlighted:
“Protecting peace and harmony amidst these challenges is a key responsibility for PR professionals today.”
Directors Encourage Practical Application of Raja Yoga
Directors BK Rajkumari and BK Sunita guided participants through practical Raja Yoga meditation, urging them to adopt a role of positivity and spiritual connection in their daily lives:
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BK Rajkumari led a meditation session emphasizing internal silence
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BK Sunita spoke about seeing PR roles as opportunities to foster divine relationships and inner peace
They explained that consistent mental clarity and spiritual connection help PR practitioners radiate trust and harmony outwardly.
Golden Triangle Awards Celebrate Exceptional PR Service
Towards the close of the event, Brahma Kumaris recognized Dr. Ajit Pathak and Y. Babji with the prestigious Golden Triangle Awards for their powerful contributions to PR and social unity.
Attendance & Notable Delegates
The seminar hosted a diverse mix of leading PR and media professionals, including:
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Prakash Jain, Chief Editor of Hindi Milap
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Dr. Giri, President of PRSI Hyderabad
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Ravinder Reddy, President of Telangana Offset Printers
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Anindiya Mukherjee and BK Nirmal
A large contingent of participants from twin cities highlighted the widespread interest and commitment to harmony-focused PR.
The PR-Spirituality Connection: A Deeper Insight
Participants spent the afternoon sessions exploring how spiritual depth and moral integrity strengthen PR campaigns. Central themes included:
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Spiritual anchoring brings emotional intelligence
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Meditative practices help individuals maintain equilibrium amid complex communications.
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Ethical transparency builds organizational trust
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Society places trust in companies only when they operate with honesty and integrity.
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Spiritual awareness enhances community outreach
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Organizations that connect meaningfully with diverse audiences gain credibility.
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PR as ceremonial bridge-building
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Intergroup solidarity is fostered not by advertising alone but by authentic human-to-human connection.
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Brahma Kumaris & The Vasudhaiva Kutumbakam Ideal
Aligning with global unity principles, the Brahma Kumaris work relentlessly to:
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Promote interfaith harmony through discourses and service
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Offer Raja Yoga as a tool for inner harmony and resilience
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Support cross-border peace initiatives, even in troubled regions
Their inclusive approach—based on service without discrimination—became a recurring theme throughout the seminar, exemplifying actions aligned with words.
Seminar Takeaways
For PR professionals and media workers, the event underscored:
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The importance of moral and spiritual values in communications
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The necessity of inner calm in the face of external tensions
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PR’s potential to shape peaceful social change
BK Sarala concluded:
“A public relations professional who is internally rooted in peace can literally foster peace across entire organizations and communities.”
